Navigating Social Media for Photography: Tips for the In-Betweeners
If you're in that weird middle spot of not-a-beginner but far-from-an-expert when it comes to creating content and utilizing social media platforms for your business, then this one's for you.
Dear Fellow In-Betweeners,
If you find yourself in that curious middle ground—not quite a beginner but far from an expert—when it comes to creating content and utilizing social media platforms for your photography business, then this post is tailor-made for you. As a mom, writer, and photographer juggling multiple roles, I understand the challenges of finding your footing in the digital landscape. So, let's dive into some practical tips to help you navigate social media with confidence and creativity.
1. Embrace the Journey: First and foremost, remember that everyone starts somewhere. It's okay to be in the middle spot, navigating the twists and turns of the social media terrain. Embrace this phase of growth and learning, and trust that every step you take brings you closer to your goals.
2. Learn by Doing: The best way to master social media is by diving in and experimenting with different platforms, content types, and strategies. Don't be afraid to try new things, whether it's posting behind-the-scenes photos, sharing client testimonials, or running targeted ads. Through trial and error, you'll discover what resonates most with your audience and drives engagement.
3. Seek Inspiration: One of the perks of social media is the wealth of inspiration at your fingertips. Follow fellow photographers, industry experts, and creative influencers for ideas and insights. Pay attention to what resonates with you as a consumer and consider how you can adapt those strategies to fit your own brand and style.
4. Focus on Quality over Quantity: While consistency is important on social media, quality should always take precedence over quantity. Instead of overwhelming yourself with daily posts, focus on creating meaningful content that showcases your unique perspective and expertise. Whether it's a heartfelt story behind a photo or a behind-the-scenes video of a photo shoot, prioritize authenticity and value for your audience.
5. Engage and Connect: Building relationships is at the heart of social media success. Take the time to engage with your audience by responding to comments, asking questions, and initiating conversations. Show genuine interest in your followers and fellow creatives, and they'll be more likely to engage with and support your content in return.
6. Measure and Adapt: Finally, don't forget to track your progress and adjust your strategies accordingly. Pay attention to key metrics like engagement rates, follower growth, and website traffic to gauge the effectiveness of your social media efforts. Experiment with different approaches, analyze the results, and refine your tactics based on what works best for your business.
Being in the middle spot of social media expertise is an exciting place to be. It's a journey of growth, exploration, and endless possibilities. So, embrace the challenge, stay curious, and keep pushing yourself to learn and evolve as a content creator and business owner.
Here's to finding your unique voice and vision in the vast world of social media.
With warmth and encouragement,
Jenna Elrod
